Trademark
Protects the names, logos and slogans that identify your business in the market.
- Brand-name search & clearance
- Class and filing strategy
- Examination & renewal support
Registration turns your brand, creative work or invention into an asset you can own, license and enforce. We help you choose the right protection, prepare the filing and keep it in force.
Trademarks, copyrights and patents protect different things, and many businesses need more than one. A brand name is protected by trademark, the content and code you produce by copyright, and a genuinely new technical invention by a patent.
Most businesses start with their name and logo, then register their most valuable creative assets, and consider a patent only when there is a real invention to protect. Protection is territorial, so where you sell and where you are copied also shape the plan.
Not sure where you fit? Our free IP consultation is the fastest way to find out.
Protects the names, logos and slogans that identify your business in the market.
Protects original creative work, from books and music to software and video.
Protects new inventions and product designs with time-limited exclusive rights.
| Trademark | Copyright | Patent | |
|---|---|---|---|
| Protects | Brand names, logos, slogans and other source identifiers | Original works of authorship: writing, art, music, video, software | New inventions and ornamental product designs |
| How rights arise | By use in commerce; strengthened by registration | Automatically on creation; strengthened by registration | Only when a patent is granted |
| U.S. authority | USPTO | U.S. Copyright Office | USPTO |
| Typical term | 10 years, renewable indefinitely while in use | Life of the author plus 70 years for most works | 20 years from filing (utility); 15 years from grant (design) |
| Best first step | Brand-name search | Ownership and eligibility review | Prior-art search before any public disclosure |
Match your brand, content or invention to the right IP rights, and the right order of filings.
Find conflicts before you spend money on filing fees or a rebrand.
We organize the information and documents each application needs: owner details, classes, specimens and deposit copies.
We coordinate submission with the relevant office (by you or a qualified professional where required), then track status and deadlines.
Plain-English explanations of what an examiner has raised, and coordination with your attorney where a legal response is needed.
Tracking of renewal and maintenance deadlines, with reminders, so nothing is missed.
We learn what you own, what you plan to launch and where you operate.
We check for conflicts and gauge how strong your claim is.
We agree the plan and organize accurate application materials.
The application is submitted, by you or a qualified professional where required, and we follow it through examination.
We track renewals and maintenance so your rights stay in force.
Not always. Copyright arises automatically when an original work is fixed in a tangible form, and trademark rights can arise from use in commerce. But registration gives you far stronger rights that are easier to prove: a public record, legal presumptions and, for U.S. works, the ability to sue for copyright infringement. A patent, by contrast, exists only if it is granted.
It depends on what you are building. Most businesses begin with the brand name and logo (trademark), then register key creative assets (copyright), and consider a patent only for a new technical invention. We map this out in a consultation.
Protection is territorial, so rights in one country do not automatically extend to another. We can help you plan a filing strategy, including international routes such as the Madrid Protocol for trademarks and the Patent Cooperation Treaty (PCT) for patents.
Cost depends on the type of IP, the number of classes or works and the official fees charged by the relevant office. Send us a short description and we will explain the scope and cost before you commit to anything.
Your first consultation is free. Tell us what you need and we’ll reply by email.